![](https://www.bournemouthfreelancepr.co.uk/wp-content/uploads/2019/08/iceland-1024x680.jpg)
The impact might come from sending out a gang of Harley Davidsons to deliver the potential client management team to a remote pitch location.
Or hiring a church and employing an actor to play the part of a fervent preacher delivering a pitch in the form of a sermon. Perhaps flying 46 journalists to Iceland to sample camera quality by taking pictures of a catwalk show staged on a glacier. All of which I’ve had great fun doing.
![Iceland Press Trip for Nikon](https://www.bournemouthfreelancepr.co.uk/wp-content/uploads/2019/08/photog2.jpg)
I’ve learned two crucial lessons from my time organising events. The first is to pay painstaking attention to every detail – no matter how minor they may seem. The second is to never, ever underestimate the Power of the Goody Bag.